USER PRIVACY AND THE USE OF SO-CALLED COOKIES ON THE WEBSITES OF BOROVKA EVENT S.R.O.
These privacy rules (hereinafter the "Rules") describe which personal data are collected or generated (processed). These Rules describe the types of personal data we collect when you use our Websites and Applications, and how your personal data are used, shared and protected. You will also find an explanation of the options available to you in relation to your personal data and how to contact us.
WHAT personal data we collect and WHEN
We will always ask you in advance to provide certain personal data. These personal data include your:
- Contact details including name, e-mail and phone number
- Images, photographs and videos
- Personal settings (preferences) including your marketing and cookie settings
We obtain further personal data to enable certain features to operate on our Websites and in our Applications or services.
- Information regarding social networks, including identity/login information and any information from your publicly posted communications about our company or your communications with us
When interacting with our Websites and Applications, data are automatically collected and shared with our company through the technology platforms that deliver the experience. For example, your web browser or mobile device may share certain data with our company as those devices communicate with Websites or Applications. Such data include:
- Device identifiers, network access
- Cookies, IP addresses, referrer headers, data identifying your web browser and its version, as well as web beacons and tags
Tools to control what we collect
When using our Applications we also inform you that we collect and use data within the standard permissions in app stores, mobile operating systems and the Application experience. We also prompt you for consent wherever necessary.
In many cases your web browser or mobile platform will provide additional tools to control when your browser or device collect or share particular categories of information. Your mobile device or web browser may, for example, offer tools to manage the use of cookies or the sharing of location information. We recommend that you familiarise yourself with the tools available on your device.
WHY and HOW we use (process) your personal data
The personal data we obtain about you are used in the following ways:
- To keep our business operating and to continue improving our business, products and services
The data you provide may be used for business purposes. For example, when you make a purchase we may use such information for accounting, auditing and other internal processing. We may also use data about how you use our products and services to improve your user experience and to diagnose technical problems or service delivery issues and to manage our Websites and Applications.
- To protect our rights, property or safety or the rights, property or safety of others
We may also use data about how you use our Websites and Applications to prevent or detect fraud, misuse, unlawful use and breaches of our Terms of Use, and to comply with court orders, governmental requests or applicable law.
- For general research and analytics purposes.
Data about how visitors use our Websites, Applications and Services are used to understand customer behaviour and preferences. For example, information about how visitors search these websites and find products or services may be used to better understand the best way to organise and present products in our shop windows.
Our company may share your personal data with:
- Affiliated companies for the purposes described above.
- Third parties – service providers processing personal data on our behalf, for example for payment processing and credit card administration, shipping and delivery, data management and servicing, distribution of electronic messages, research and analytics, brand management and product promotion, and for administration of certain services and features.
- Other parties to the extent necessary to: (i) comply with governmental requests, court orders or applicable law; (ii) prevent unlawful use of our Websites and Applications or breaches of our Terms of Use and policies; (iii) defend against claims brought by third parties; and (iv) assist in detecting and investigating fraud (e.g., counterfeiting).
Personal data we hold about you may also be transferred in the event of the sale of part or all of our business or assets (including reorganisation, demerger, dissolution or liquidation).
Your sharing
When you use certain social features on our Websites or in Applications you may create a public profile that may include information such as your online name, profile picture and the city where you are based.
Retention of your data:
We retain your personal data for as long as necessary to fulfil the purposes for which the data were collected, unless a legal obligation requires otherwise.
Your rights in relation to your personal data:
- You have the right to withdraw your consent for our use of your personal data.
- You also have the right to request: (i) access to your data, (ii) correction if data we hold are inaccurate or incomplete, or (iii) alteration or deletion of your personal data.
- You also have the right to object to the processing of your personal data on grounds relating to your particular situation or status.
- Where we have obtained your consent to process your personal data, you have the right to withdraw that consent at any time.
- You also have the right to object to the processing of your personal data, including the right to refuse their use for direct marketing purposes.
When you use our Websites, our company receives and records information from your browser which may include personal data. We use various techniques to collect this information, such as cookies and pixel tags; this information may include (i) your IP address; (ii) a unique identifier using cookies, cookie information and whether your device has the software required to access particular features; (iii) a unique device identifier and device type; (iv) domain, browser type and language; (v) operating system and its settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your actions on our Websites such as clicks, purchases and indicated preferences; and (ix) access time and referring URLs.
Third parties may also collect information through the Websites using cookies, plug-ins and third-party widgets. Those third parties collect data directly from your web browser and their processing is subject to the third parties' own privacy policies.
We use cookies and pixel tags to track how customers use the Websites and to understand customer preferences (for example choice of country and language). This enables us to provide services to customers and improve their online experience. Cookies and pixel tags are also used to collect aggregated traffic and communication data, to identify trends and to gather statistical information to further improve our Websites. On our Websites we generally use three categories of cookies:
- Functional: These cookies are required for the basic functioning of the sites and are therefore always on; they include cookies that allow us to remember you during a single visit or, if you wish, on every visit. They help create shopping cart content and complete the checkout process and also help with security and compliance with legal requirements.
- Performance improvement: These cookies allow us to improve the functionality of our Websites by monitoring their usage. In some cases these cookies improve response times to your requests and allow us to remember choices you made for particular pages. If you refuse these cookies, recommendations may be less accurate and site performance may be slower.
- Social media and advertising: Social media cookies offer the ability to connect you to social networks and to share content from our Websites on them. Advertising cookies (third-party cookies) collect information to help tailor advertising to your interests, both on our Websites and elsewhere. In some cases these cookies involve processing your personal data. Refusal of these cookies may result in advertising that is less relevant to you, or the inability to effectively connect with Facebook, Twitter or other social accounts, and/or prevent you from sharing content on social media.
You can always change your preferences in the "Cookie Settings" section found at the bottom of each of our Websites.
Laws and our practices change over time. If we decide to update these Rules, we will post changes on our Websites and in the Applications. However, if we make material changes to the way we process personal data we will notify you in advance, or where required by law we will ask for your consent before implementing such changes. We strongly recommend that you review these Rules and check regularly for updates.
